In the current accelerated digital landscape, traffic on your website, ads, or social media posts is just the beginning of the journey. The objective is to transform those clicks into sales. This is known as conversion which is, arguably, the most crucial aspect in a successful digital marketing strategy.
It is especially important to focus on the traffic. If the visitors do not take any action, be it purchasing a product, filling a form, or signing up for a newsletter, then it’s safe to conclude that the clicks are pretty much worthless. As such, in this blog, we will explore how to effectively utilize digital marketing in order to maximize your conversions.
Digital Marketing Strategies
1. Click-to- Conversion Breakdown
Every action that a potential customer takes starting from clicking on your advertisement or post to purchasing your product is termed as a conversion funnel. This funnel has three distinct stages:
- Awareness: The customer comes across your advertisement, post, or website for the very first time.
- Consideration: They delve into your content, scan through your product or service description, and evaluate it with other alternatives.
- Decision: They make a decision to either take actionable, subscribe, or reach out to you.
To shift someone from one stage to another requires the right content, solid branding, and a seamless user experience to engage the user.
2. Creating Compelling Content
Digital marketing content should engage, inform and persuade. As everything online is content driven, here is how you can leverage content to capture conversions.
- Easy to understand headlines: Users make decisions in a matter of seconds to either stay or leave a website. Your headlines should be to the point, relevant, and understandable.
- Value driven copy: Make sure to avoid jargon that is too complicated. Tell your audience how your product or service can be of aid to them.
- Appealing to the eyes: Use high quality images, infographics, or videos to make the message and the content more visually engaging.
- Strong CTAs: Use words that incentivize users to take the next step. Phrases such as “Buy Now,” “Get Started,” or “Claim Your Offer” are a great start.
3. Creating an easy to use website
A website that is poorly designed, even with the potential of getting thousands of clicks from ads, will turn visitors away. Your website must have the following:
- Load at a fast speed: Websites that are slow take too long, and users abandon them.
- Mobile responsive: The majority of users and visitors use their phones. Your website should be visually appealing on any device screen.
- Simple to assist: Make sure the most critical pieces of information are easy to locate to keep the menus simple.
- Trust increasing: Use testimonials, and reviews, certifications, or security badges to aid in increasing your audience’s trust.
4. Analyzing Data to Boost Conversions
You can access a lot of data with digital marketing. Analyzing this data helps you to know areas of improvement.
- Monitor user activity: Utilize Google Analytics to monitor individuals or groups for activity on certain web pages to show you the most popular pages and where users disengage.
- A/B testing: Implement two or more versions of a webpage or advertisement and analyze the results to determine the most popular one.
- Conversion rate optimization (CRO): Make minor adjustments such as changing the colors of buttons to increase the rate of conversion or updating Call To Actions (CTAs).
5. Utilizing Social Proof
People trust the opinions of other people. If a customer sight other people like and particularly other people trust other users of the product. You can build trust from:
- Customer reviews and ratings
- Customer reviews and ratings from recognized websites.
- Verified social media endorsements and testimonials.
- Collaborations with recognized celebrities or key opinion leaders.
6. Visitors Reminding
A huge percentage of visitors will likely interact with your brand on a number of occasions and remember the brand before making a purchase. Retargeting ensures that you are able to target the individuals that clicked on your brand sometime back but did not make a purchase.
You can achieve this by:
- Place retargeting on Google or Facebook so users that leave your site will see the advertisement.
- Email marketing targeted for people that signed up for the newsletter but avail of the incentive.
7. Effective Transparency to Build Trust
A large percentage of clicks not converting happens because visitors do not trust the company. Maintain transparency with your customers by:
- Displaying pricing with no hidden charges.
- Having simple return and refund processes.
- Offering responsive customer support.
- Having trust enhances the likelihood of purchasing.
8. Strengthen the Follow Up
A conversion does not always equal an immediate purchase. An inquiry for example can also be a conversion. Your follow up with the lead is equally as critical as the first interaction.
- Send tailored ‘thank you for your interest’ emails.
- Provide resources that can be of use to what they were exploring.
- Provide time-sensitive discounts to incentivize action.
Conclusion
While clicks hold significance, real business growth comes from conversions. Through the customer lifecycle by using the right data to master engaging content and site optimization, you can gain a trusting click from a casual visitor and then develop them into a loyal customer.
We know that every visitor click at Webgenius Infotech has the potential to be transformed into a conversion. As a digital marketing company you can trust, we put into practice tried and tested tactics to generate genuine traffic and convert it. With us, you can now leverage growth and improve your standing, making your business smarter and stronger in a competitive digital world.
